I had never paid any attention to the Kardashians until 2011, when two pieces caught my eye. The first was the Hollywood Reporter story on the massive endorsement empire the family had built, one that generated $65 million in profits last year.
The second appeared on Jezebel last week and detailed a scene from Khloe & Lamar – the third spin-off from the “Keeping up with the Kardashians” franchise, which follows Khloe Kardashian and her husband, L.A. Lakers player Lamar Odom. The scene starts with Khloe’s mother/manager, Kris, calling to talk about the “QuickTrim” endorsement deal. This is a diet supplement not approved by the FDA that all three of her daughters shill for. “I just think the way you are presenting yourself in the media is a little off-base and I feel like you and I need to have a chat about what you are doing to the brand,” she says. More