Topic: underwear

H&M Gave Us An Early Valentine’s Day Gift In The Form Of These Candid David Beckham Underwear Photos

H&M Gave Us An Early Valentine's Day Gift In The Form Of These Candid David Beckham Underwear Photos

To help promote their David Beckham underwear line, H&M recently enlisted auteur Guy Ritchie to film a sexy commercial in which Becks himself is chased around his neighborhood wearing only his David Beckham for H&M skivvies. And happy Thursday, they’ve just posted a whole bunch of preview material on the internet. “For me, this felt like more than a campaign – it was like directing a short film,” says Ritchie. Blah blah blah. Pics or it didn’t happen! Luckily, there are also some of those. I also find it worth noting that H&M is audacious enough to call the forthcoming ad “a Valentine’s gift in and of itself.” Normally I’d mock their “cocky” attitude, but judging from the candid shots released so far, I’m inclined to believe them. More »

Am I Right Ladies? Spanx, But No Spanx

Am I Right Ladies? Spanx, But No Spanx

Breathing is the worst, amirightladies? That’s why we have “body shapers,” to ensure that going out on the town means 70% the O2. I’m not saying oxygen makes you fat, but I’m not not saying it. Water isn’t the only natural element that causes bloat. After all, there’s an O in H2O. You do the math. Or the chemistry. More »

Bare It Like Beckham: David’s Got A New Underwear Line For H&M On The Way

Bare It Like Beckham: David's Got A New Underwear Line For H&M On The Way

H&M has announced a new partnership with world-renowned soccer player David Beckham. Beckman’s new line, scheduled to launch in 2012, will focus primarily on underwear. The decision to start an underwear line maybe have come from his stint as an unmentionables model for Emporio Armani in 2008. The campaign was extremely successful, with sales of men’s briefs going up 150%. More »

Snap This: Who Wears Short Shorts? Wonder Woman Wears Short Shorts!

Snap This: Who Wears Short Shorts? Wonder Woman Wears Short Shorts!

True, Wonder Woman didn’t get picked up for NBC’s fall lineup; but that’s not stopping her from staying in the public eye. Remember that whole to-do about her costume? Remember how later they said that there were three costumes: The one with the shiny pants, the one with the blue pants with stars, and one with shorts? Here’s the one with shorts. And, um… do those “shorts” look like underwear to anyone else? Maybe Wonder Woman should go hang out with Lady Gaga. They can exchange underwear-as-outerwear pointers. More »