To help promote their David Beckham underwear line, H&M recently enlisted auteur Guy Ritchie to film a sexy commercial in which Becks himself is chased around his neighborhood wearing only his David Beckham for H&M skivvies. And happy Thursday, they’ve just posted a whole bunch of preview material on the internet. “For me, this felt like more than a campaign – it was like directing a short film,” says Ritchie. Blah blah blah. Pics or it didn’t happen! Luckily, there are also some of those. I also find it worth noting that H&M is audacious enough to call the forthcoming ad “a Valentine’s gift in and of itself.” Normally I’d mock their “cocky” attitude, but judging from the candid shots released so far, I’m inclined to believe them. More
Click through for your daily affirmation! More
I mean, Jesus Christ, look at it. LOOK AT IT. More
Turn-of-the-millennium has-beens unite! More
Lady Gaga, thou art mortal! More
Breathing is the worst, amirightladies? That’s why we have “body shapers,” to ensure that going out on the town means 70% the O2. I’m not saying oxygen makes you fat, but I’m not not saying it. Water isn’t the only natural element that causes bloat. After all, there’s an O in H2O. You do the math. Or the chemistry. More
H&M has announced a new partnership with world-renowned soccer player David Beckham. Beckman’s new line, scheduled to launch in 2012, will focus primarily on underwear. The decision to start an underwear line maybe have come from his stint as an unmentionables model for Emporio Armani in 2008. The campaign was extremely successful, with sales of men’s briefs going up 150%. More
True, Wonder Woman didn’t get picked up for NBC’s fall lineup; but that’s not stopping her from staying in the public eye. Remember that whole to-do about her costume? Remember how later they said that there were three costumes: The one with the shiny pants, the one with the blue pants with stars, and one with shorts? Here’s the one with shorts. And, um… do those “shorts” look like underwear to anyone else? Maybe Wonder Woman should go hang out with Lady Gaga. They can exchange underwear-as-outerwear pointers. More
She’s done it again, ladies and gentlemen, Lady Gaga has left the house wearing nothing but her skivvies. Which means that our worst nightmare is Gaga’s Tuesday afternoon. From the streets of London to Yankee Stadium to John Lennon‘s piano bench, LG has graced the corners of the world with her near-nakedness. More
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Aw man, this has got to be one of the biggest pitfalls of fame, right Emma Roberts? I mean, can’t a girl shop for her bizarrely frilly granny bloomers in peace? Is there no justice in Beverly Hills? Well, now we know they’re not Hanes.
We feel like these Bronx Zoo Cobra undies might be more appropriate for a dude, but they’re still pretty rad. “I snake New York”? Kind of appropriate. Also available as a baby’s onesie. More
• These panties look like you have had your lady parts waxed, even when you haven’t! Boy, is he in for a surprise! (Glamour)
• Should porn stars be forced to wear condoms? Two industry experts weigh in. (Jezebel)
Behind all that Golden Globe sarcasm was a pair of golden boxer briefs. Ricky Gervais wore his specially branded Ellen DeGeneres underwear to the Globes — and proved it by sending Ellen a snapshot of his unclothed body. Ricky, you should have stripped down during the show. That would have gotten people laughing. More
Russell Brand gave Helen Mirren a soiled pair of underwear – And the Dame took them like a champ, calling herself a “proud owner” of the yellow underoos. Ew! (OMG)