Topic: racy

Taco Bell was the first company to pull their advertising from the new MTV show Skins due to the racy nature of the show. They were followed by H&R Block (which was totally going after their target audience of 14-18-year-olds?), General Motors, and Wrigley’s. Several of them made public apologies. Which makes you wonder: What did these companies think the show was about?! Did they do any marketing research at all before throwing their money at a show called Skins? It’s not as if the damn thing didn’t have a precedent in an entire British TV show about the exact same subject matter, with the exact same name! More »