Topic: Morgan Spurlock

The 7 Most Bizarre Instances of Extreme Branding

The 7 Most Bizarre Instances of Extreme Branding

Morgan Spurlock‘s new documentary POM Wonderful Presents The Greatest Movie Ever Sold is in theaters today, April 22 — perhaps you’ve already gotten the joke. A doc about making a movie that’s funded entirely by corporate sponsors (he uses Iron Man as his yardstick), all of the footage is of Spurlock approaching these corporations for funding. It’s a little bit Inception-y — “I’m watching Morgan Spurlock call up [x corporation] to give him money, and they’re talking about how in the movie the footage would be of him calling the company…” — and very meta. It’s also fascinating and very entertaining. More »

Morgan Spurlock Will Answer Your Questions on VYou

Morgan Spurlock Will Answer Your Questions on VYou

Filmmaker Morgan Spurlock took a page out of our book (kidding) and is answering questions about his new documentary POM Wonderful Presents The Greatest Movie Ever Sold on VYou. The first crop of answers took place four days ago, but join us in posting new questions on his page. Ours was, Do you think you’ll feel weird when the movie promotion is over and you’re no longer eating Amy’s Pizzas, drinking Pom, sleeping in Hyatts, etc.? More »