Topic: branding

The 7 Most Bizarre Instances of Extreme Branding

The 7 Most Bizarre Instances of Extreme Branding

Morgan Spurlock‘s new documentary POM Wonderful Presents The Greatest Movie Ever Sold is in theaters today, April 22 — perhaps you’ve already gotten the joke. A doc about making a movie that’s funded entirely by corporate sponsors (he uses Iron Man as his yardstick), all of the footage is of Spurlock approaching these corporations for funding. It’s a little bit Inception-y — “I’m watching Morgan Spurlock call up [x corporation] to give him money, and they’re talking about how in the movie the footage would be of him calling the company…” — and very meta. It’s also fascinating and very entertaining. More »