I had never paid any attention to the Kardashians until 2011, when two pieces caught my eye. The first was the Hollywood Reporter story on the massive endorsement empire the family had built, one that generated $65 million in profits last year.
The second appeared on Jezebel last week and detailed a scene from Khloe & Lamar – the third spin-off from the “Keeping up with the Kardashians” franchise, which follows Khloe Kardashian and her husband, L.A. Lakers player Lamar Odom. The scene starts with Khloe’s mother/manager, Kris, calling to talk about the “QuickTrim” endorsement deal. This is a diet supplement not approved by the FDA that all three of her daughters shill for. “I just think the way you are presenting yourself in the media is a little off-base and I feel like you and I need to have a chat about what you are doing to the brand,” she says. More
Those of you who watch The Simpsons know that Krusty the Clown is the ultimate sellout, endorsing everything from handguns to brain tonic to children’s vitamins. In fact in the episode “The Last Temptation of Krust” he comes to the realization that his real talent isn’t comedy, it’s selling out. In real life, it’s Kim Kardashian who comes closest to this level of product shilling, with a tendency toward the ludicrous. The Kardashians made $65 million dollars last year (with no discernable talent) and a huge chunk of that comes from endorsement deals. We put Kim and Krusty head to head to see who wins the products-with-our-names-on-them Olympics. More