Kanye West has been abroad this week for the Cannes Lions International Festival of Creativity, because Kanye’s middle name is Creativity. Kreativity, more likely. His latest creative idea? A redesign of Instagram. Yes, just when you thought Kanye had reached his ridiculousness limit, he goes and offers his unrequested, un-cared-about opinion about why Instagram needs to change.
Kanye apparently even approached CEO Kevin Systrom about it. And I’m sure Mr. Systrom really considered his offer seriously… on Opposite Day:
“Why don’t you let us redo Instagram? Now, you know, Instagram is nice. It’s nice looking — I’m not knocking it. But in general, everyone spends all of their time looking at their screens or their phones. And just as a simple task, we could clean that up.”
Anyone else read that in the same tone of voice as his “I’mma let you finish” moment? “Yo Instagram, I’mma let you finish, but my brain has some of the best ideas of all time!” He’s just a rapper who likes to dabble… in sticking his nose into things he has no expertise in. Oh but of course Kanye has plenty of expertise in photography, since he spent those four exhausting days overseeing the editing of one photo from his wedding before it could go on Instagram. Those flowers won’t turn the perfect shade of white on their own, you know.
Kanye West, man. Just… Kanye West. What’s up with him? Was he created in a lab for the specific purpose of conmusing the general public? (Conmusing is my combo word for confusing and amusing. I’m thinking about making T-shirts.) Everything out of his mouth sounds like it’s part of an SNL sketch. I’m pretty sure the phrase “caricature of himself” was created by someone who traveled to the future, watched Kanye for five minutes, and figured we better be prepared with the right words to describe him when he finally got around to existing.