We try to keep you updated on all things Justin Bieber ’round these parts, but you might be wondering about the man behind the
douchebag superstar. No, not Satan. The other one. That’s right, Scooter Braun, Bieber’s manager/nanny/father-ish/BFF/enabler. Just who is this guy, and is his name really Scooter?
Because a lot of Bieber’s antics involve Mr. Scooter somehow, hence us mentioning him from time to time, it’s probably a good idea for us all to get better acquainted with him. That’s why we put together this little cliff notes guide for you to better understand him. I cannot guarantee that you will completely understand him after you read this, since anyone who makes a living looking after Bieber’s career is beyond comprehension, but at least he’ll be more than a silly name to you.
Who is Scooter Braun?
He’s the talent manager to celebrities like Justin Bieber, Ariana Grande, Carly Rae Jepsen, Psy and The Wanted. He owns two record labels, School Boy Records and Raymond-Braun Media Group, the latter of which he started with Usher. Those labels operate under his larger company SB Projects.
Where did he come from?
He was born in New York City in 1981, making him currently 32. That’s right, he’s only 32 and he represents some of the biggest names in music.
Is his name really Scooter?
No. He was born Scott Samuel Braun. He apparently got the nickname from a balloon animal entertainer at a party and everyone just kept calling him that for years, first as a joke. I can’t decide whether to feel sad about this or not.
How did he get into the business?
He was a party planner in Atlanta while attending school at Emory University. That’s how he made connections in the hip-hop world, which led to him becoming executive director for marketing at So So Def Records when he was just 20. He soon dropped out of college and ended up starting his own marketing business.
How did he discover Justin Bieber?
While he was representing rapper Asher Roth, Scooter saw 12-year-old Bieber performing a Ne-Yo song on YouTube. He got in contact with Bieber’s mom Pattie Mallette and eventually convinced them to move to the U.S. He got L.A. Reid to sign Bieber to Island Def Jam Music Group.
Has he been involved in any scandals?
Scooter’s gotten caught up in plenty of Bieber’s controversies. In 2010 he was arrested for reckless endangerment and criminal nuisance when a crowd at a mall where Bieber was making an appearance got unruly. He was asked by police to send a cancellation tweet but allegedly delayed it. It was settled in 2011.
More recently, Scooter has been ordered to testify in a lawsuit against Bieber concerning an alleged paparazzo attack from two years ago. During the deposition, which will take place this week, Scooter will also reportedly have to answer to rumors about Bieber’s steroid use.
What about the nice stuff?
Scooter is dedicated to donating parts of his proceeds to charity: “My brother and I made a pact that every deal we do has to have a charitable component otherwise we don’t do it.” Scooter’s involved in his brother Adam’s charity Pencils of Promise, which builds schools in developing countries.
What does he think of Justin Bieber?
“What I’ve come to learn is: Be there, give the best advice you can, but he has to be allowed to make his own decisions — and his own mistakes.”
So pretty much exactly what every Belieber says whenever anyone dares insult their idol.
What does Justin Bieber think of him?
Here’s what Bieber had to say about Scooter in that same Hollywood Reporter interview:
“Scooter was like the father figure in my life. But when I started to grow up, it was hard for him to have to listen to my input. I want to be me, to show everybody who I am as an individual. I don’t want to just be a puppet.”
Scooter has over 3 million Twitter followers, and he’s engaged to a woman named Yael Cohen.