Lady Gaga’s Unretouched Versace Ads Prove This Photoshop Trend Has Gone Too Far

Lady Gaga Versace ad unretouched

What is the deal with photoshop? (Yes, you definitely should have read that in Jerry Seinfeld’s voice.) I don’t know what’s happened lately, but the retouching has gotten so out of hand that it seems pointless to even have anybody pose for the pictures. They might as well just be created entirely with a computer. Take, for instance, the newly leaked photos from Lady Gaga’s Versace ad campaign. They appear to be unretouched, and when you compare them to the final ad, things definitely look different.

One of the photos, via Gaga Fresh Online, appears above. For comparison, one of the final ads is below. Jezebel suggests the color has been corrected and the contrast increased. Her makeup also appears exaggerated, bruises on her knees removed, and her arms slimmed.

Lady Gaga Versace ad with photoshop

I don’t think Gaga looks bad in the unretouched version, but it’s jarring to see that she has such washed-out makeup. A few Jezebel commenters suggest that she was given that look to make it easier to add makeup digitally afterward. And when you compare it to what we’re used to seeing in magazines, and especially when you compare it to the post-Photoshop result, it’s downright shocking. The fact that Gaga often wears so much makeup and costume and here appears so natural also contributes to that.

Have we really gotten to the point as a society where we can’t look at the image of a realistic human person anymore in order to be convinced to buy a handbag? I’m not saying photos need to remain completely unretouched in every campaign or spread, but when it looks like the original is just a placeholder for the overdone after photo, I think things have gone a little too far.

Lady Gaga has spoken out against Photoshop before, so I’m not sure how she feels about what’s been done to her image, but I’m personally ready for this trend to stop.

(Images: Gaga Fresh Online and Versace via Jezebel)

You can reach this post's author, Jill O’Rourke, on twitter.
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    • Kate

      Is it me or does she look ill in the first photo? Maybe it’s just the bleached eyebrows, but I hope everything’s okay!

      • Jill O’Rourke

        She looks so washed out. The eyebrows are definitely part of it, but it’s just a jarring look overall.

    • La Liberté

      For a second I thought this was Faces of Meth!

      • Jenni

        For a second I thought you wrote “faces of meh” and I got so excited that “faces of meh” exists.

      • Alexis Rhiannon

        We should make that.

      • La Liberté

        LOL!

    • Alyssa

      The bruises on her knees I understand being retouched that’s fine, but… If they wanted her to have more make up, why digitally add it instead of, oh I don’t know, applying it to her face? She looks like she isn’t wearing any in the first photo, which would have been fine if that’s what they were going for, but she does look a little ill.

      • Jill O’Rourke

        Exactly! It’s like they’re planning for the retouches before they even take the photo.

    • ES

      i hear ya, but photoshop and retouching is not really a trend and is probably is never going to go away, it’s been happening since the beginning of time basically

      • Jill O’Rourke

        Oh absolutely, but I feel like it’s recently really out of hand, at least in my experience.

    • Elizabeth Aspen

      I know nothing about how Hollyweird works, but if I were famous, I would be demanding to have final approval over any pictures taken of me or any interviews I do. I’m not sure if that’s something celebs are allowed to do, but if they are, I don’t know why it isn’t done more often.

    • spike

      BrokGa HipGa’s downfall has always been the one thing the world, even she, hates and canNOT stand and that is being Stefani. She’s too delusional and views herself with disdain to ever simply look within and realize that no matter how hard she tries, how many fraudulent, empty words and promises she spews out in the world, how many nose jobs, how many face/tape lifts and how many attempts to reconstruct her entire fugly body and face by the age of 28, she will never be anyone, anything, anymore or any less than basic, stupid, delusional, always the victim STEFANI GERMANAZI.

    • Crazy Gaga

      Born This Way – My Arse, Nothing worse than a hypocrite.

      • http://www.retouchingebooks.com/ Julia Kuzmenko McKim

        As if it’s her personal decision whether to retouch or not Versace advertisement, which goes into the major industry magazines.

      • Crazy Gaga

        It absolutely is. She chose to take their money and publicize the product and herself. She has free will doesn’t she?

        She was happy to launch a whole album campaign and her born brakve marketing bus on this concept, yet sold out when someone came and dangled cash.

      • http://www.retouchingebooks.com/ Julia Kuzmenko McKim

        Hold on, so if you were her, and you got offered possibly a 6-figure (if not 7) sum for the ad campaign, you’d stay true to yourself and politely decline? Oh please…

    • http://www.retouchingebooks.com/ Julia Kuzmenko McKim

      I would RATHER see the ads as they are now in magazines. Thanks Universe for Photoshop!

    • Alexis Goitia

      She’s ugly as a butt.

    • Crazy Gaga

      Fair enough, they photoshopped on the makeup. I dont see that really being much different than putting it on…but why elongate her limbs/fingers. Thats just not natural.

    • rhzszm

      I always thought she acted like a dude, without the makeup and special lighting she looks like one too. Yuck.

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    • Angelique

      Everybody is so fucking fake, beyond selfish & way too judgey these days. I think Gaga looks a hundred times better without all that shit on her face. She looks normal & she’s beautiful. She has flaws just like everyone else in the world. Maybe she just wants to be her real self now & that’s a good thing. It’s refreshing. If people don’t like it, well then fuck off. No one is putting a gun to your head so you don’t have to look. Photoshop is so out of hand that, not even the actual models can compete with the retouched versions of themselves. It’s absolutely rediculous & sometimes even comical at how bad it’s gotten. It’s just sad.