Remember last month when Macklemore & Ryan Lewis won the Best Rap Album Grammy, beating rappers like Kendrick Lamar and Drake? And remember when he texted Kendrick Lamar telling him he deserved the award but not offering to give it to him? Of course, the only reason you would remember that text, unless you were looking over Macklemore’s shoulder when he sent it, is that he then shared it with the world on Instagram. Macklemore did. The person who sent the text, not the person who received it. Here’s a refresher.
It was kind of like giving money to a homeless person and then bragging about it online. Except in this case the only thing exchanged was a faux-humble text message, not money, or you know, a Grammy. We weren’t so impressed by it, and apparently neither was fellow nominee Drake, who recently gave an interview to Rolling Stone in which he totally calls Macklemore out for the phony, attention-hoggy move, saying “that shit was wack as fuck.”
“I was like, ‘You won. Why are you posting your text message? Just chill. Take your W, and if you feel you didn’t deserve it, go get better — make better music,’” he tells Rolling Stone contributing editor Jonah Weiner. “It felt cheap. It didn’t feel genuine. Why do that? Why feel guilt? You think those guys would pay homage to you if they won?”
Do you want to start the slow clap or should I? I’m just so glad that someone who’s actually in the industry is willing to call him out on this, especially since people like to put this halo over Macklemore’s head because he sings about gay rights and married dozens of people in a PR stunt. Of course, since Drake was also nominated in that category, he wishes he had gotten some acknowledgment too:
“To name just Kendrick? That shit made me feel funny. No, in that case, you robbed everybody. We all need text messages!”
This might just read as sour grapes because he didn’t win and also wasn’t the one Macklemore chose to publicly praise, but I can’t really blame him. It’s sort of customary when you win an award to acknowledge everyone who was nominated if any, not to say they deserved it more but to just be inclusive. I like that Drake said this, mostly because that text just really rubbed me the wrong way and I enjoy when people agree with me. So sue me.
(Via Vulture / Photo: Dennis Van Tine/Future Image/WENN.com)