Major Props To Amy Adams For Calling Valentino Out On Exploiting Philip Seymour Hoffman’s Funeral

Amy Adams Screen Actors Guild Awards 2014

Last Friday, several well known celebrities attended Philip Seymour Hoffman’s funeral in New York City. Which we viewed as a private opportunity for them to mourn. Because despite that fact that they’re rich and famous and more successful than we’ll ever be, they’re still human beings who lost someone close to them. And as anyone who’s lost a loved one knows (or has empathy for other human beings), it’s an incredibly painful experience. One, that even celebrity enthusiasts like myself would argue, is off limits to the press.

Apparently the good people at Valentino disagree. Because they viewed the funeral as a fantastic opportunity to get some good press for their new Spring/Summer 2014 collection. On Friday, they blasted out a misspelled press release announcing to the world that Amy Adams showed up with their bag in hand. Obviously this did not go over well with anyone, because COME ON! Have some decency or integrity or anything that would prevent you from thinking it’s okay to do this.

Naturally Valentino apologized and said they were totes unaware of where the photo came from and they never, ever would’ve shared it they knew about the backlash that would ensue it was taken at a funeral. However Amy Adam’s was having none of that. And her rep quickly issued a statement expressing that she wasn’t in any way involved in this shameless plug.  According to E!, the rep said that Amy ”is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling.”

And while I dislike almost everyone in the public relations industry (this Valentino story is only reason #234239 on my list for why), I do have to give Amy Adam’s rep a round of applause for using the word appalling. So often these shameless people-pleasers tip toe around the English language in an effort to be as inoffensive as possible. It’s nice to see one of them react like a living, breathing human being for a change. Because, honestly, appalling is really the best way to describe this entire incident.

(Photo: Xclusive, PacificCoastNews)

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    • Kaitlin Reilly

      While I do think that Valentino did not know that this was a day of mourning, I’m also glad that her reps said something about it.

      • Jenni

        I feel like it’s the press person’s job to do 2 minutes of research before blasting out an email to hundreds of people. And those 2 minutes would’ve revealed why Amy Adams was walking into a church.

    • Kathy

      PLUS the fact that Amy Adams wasn’t getting paid a cent and they used her name to sell their products. I’m glad she gave them the one-two. Yeah Amy!

      • Jenni

        Insider info: this is very common! I get emails every day from brand reps telling me when a celeb wore their product. I’m not sure who cares, but enough people must that they keep sending them out.

    • MCR

      Appalling is le mot juste, all right. On the bright side, at least no menswear company issued a press release about what the late Mr. Hoffman was wearing at the event.

      • Jenni

        Sadly, that is the bright side

    • PRGal

      Did you really have to insult the entire PR industry in this article? Not all of us are “shameless people pleasers”

      • whiteroses

        Maybe not. But this is so offensive that it tarnishes the entire industry, imho.

      • PRGal

        Don’t get me wrong, there’s definitely some bad apples in the industry and what Valentino did is truly disgraceful. But I’m speaking more to the author’s apparent surprise that someone in PR (Amy’s rep) could have a humanistic approach to their career.

      • Jenni

        Of course not everyone is the worst! But I get upwards of 100 emails a day from shameless people pleasing PR people. So I’m a little jaded when it comes to the industry as a whole.

    • whiteroses

      Am I the only one who thinks that she just grabbed whatever bag she saw first on the way out the door, and that bag just happened to be a Valentino? Because speaking from personal experience, when you go to the funeral of a friend you give precisely no fucks about how YOU, personally, look- as long as you’re wearing black.

      • PRGal

        Totally agree with you

    • HB

      I agree with everything here. People are so obsessed with celebrities and used to invading every area of their personal lives that they don’t stop to consider the pain these people go through *as people*.
      Additionally, not to be a jerk, but maybe you should start typing your articles in Word or something that will point out spelling/grammar errors. Or edit. I mean, it’s going on the internet. It’ll only take a few seconds to do a quick check.
      I know it’s not something many people care about these days, but it’s really to your advantage. The errors distracted me from the point of your article, which was actually a good one.