Last night’s most entertaining Super Bowl ad was one you probably didn’t even see. That is, unless you live in Savannah, Georgia, in which case I’m jealous you got to experience it firsthand as it happened. It comes from local injury attorney Jamie Casino in the form of a 2-minute short film of sorts. It’s making the rounds online today because it’s one of the most amazingly ridiculous, ridiculously amazing things you will watch all day, possibly all week.
The commercial starts with a Bible quote, followed by the words “Based on a true story,” so you know it’s gonna be good. Casino then introduces himself as a former criminal defense attorney who decided to change his ways after his brother was killed. The YouTube description explains that the chief of police “deceived the citizens of Savannah” concerning the murder. What ensues is straight out of a bad action movie trailer.
Casino’s son asks him innocently, “Daddy, what do you do when you go to work?” and then Casino explains in voiceover that “at some point a man must ask why God created him.” Cue intense rock music as Casino takes a sledgehammer with his brother’s name on it and begins destroying his grave. At least, I’m assuming it’s his brother’s grave, but in that case it’s not totally clear why he’s destroying it. In any case, there are flames and shots of him stepping on a rose and sitting in an empty church staring at his brother’s photograph.
Then at the end “Casino’s Law” is written on the ground in flames and under it is the corresponding hashtag. You can’t make this stuff up, you guys. It obviously got him plenty of attention, but I think most people would agree he wouldn’t be our first choice if we needed a lawyer. So I’m not sure how successful this will be in the long run…