I wasn’t prepared to give Shia LaBeouf any more attention, because right now I think we could all use a break from his constantly inflating ego, but he’s gone and done something so absurd I can’t ignore. Which was probably the idea. Good one, Shia.
After Shia got caught plagiarizing from cartoonist and writer Daniel Clowes, he took to Twitter and delivered a series of plagiarized apologies. Clever. Yesterday, to prove that he is the most ironic and intelligent person ever to walk the earth and that everyone who dislikes plagiarism is stupid, Shia hired a skywriting company to deliver his latest non-apology. That’s right. He wrote a 5-mile long apology in the sky.
Shia Labeouf apologizes in LA to Daniel Clowes using our skywriting team! 5 mile long apology. That’s a big SORRY! pic.twitter.com/Qa3HHF4xJQ
— Skywriting Aerial Ad (@Worldwideskyads) January 1, 2014
World Wide Sky Advertising, the company responsible for Shia’s skywritten apology, seems to think it was really exciting. But the picture of his message that Shia posted to Twitter throws a little more shade on the whole thing.
CLOUD: – vapor floating in the atmosphere – remote servers used to SHARE DATA – to make LESS CLEAR or TRANSPARENT pic.twitter.com/jw9JlEi791
— Shia LaBeouf (@thecampaignbook) January 1, 2014
I don’t know about you, but to me that caption just seems to be Shia’s latest way of saying “Not really sorry, guys!”
Clowes’ editor, for one, is not impressed. Buzzfeed asked him what he thought about the skywritten apology and here’s what he said:
“I imagine airplane messaging is the norm in Hollywood, but someone really should have informed Mr. LaBeouf that Mr. Clowes lives in the Bay Area before he went to all that trouble.” Burn.
Oh, and also there’s this.
You have my apologies for offending you for thinking I was being serious instead of accurately realizing I was mocking you.
— Shia LaBeouf (@thecampaignbook) December 31, 2013
So there you have it. You are stupid, Shia LaBeouf is smart. But wait, there’s more! Since tweeting the skywriting pic, Shia has also retweeted this article from Bleeding Cool. It’s basically a transcript of an email conversation they had with Shia, in which he says “It’s not plagiarism in the digital age – it’s repurposing.” Hmm.
Lastly, I will leave you with Shia’s latest tweet. It’s not plagiarized so far as I (read: Google) can tell, but I’m sure it’s very clever somehow and I’m just missing the point.
I am not a biter. I’m a writer for myself and others. I steal some plot points & dialogue. I’m only big’n up my brother.
— Shia LaBeouf (@thecampaignbook) January 2, 2014