Well, this is awkward. Last week, people shared their thoughts and feelings about the tagline for the much-anticipated upcoming movie based on the YA bestseller, The Fault In Our Stars in the form of outrage and suggestions of a witch-hunt. Okay, I’m exaggerating. But barely. We assumed most of these people simply hadn’t read the book, because anyone who did surely couldn’t be so upset over it, right? RIGHT? Well, Shailene Woodley, who stars in the movie and probably should have, in fact, read the book, is also not a fan. Sad face.
“I had a really strong response to it. It’s definitely not a tagline that I probably would have chosen by any means. But I think there’s so many people who are so passionate about this book that there’s nothing that will ever satisfy everyone. So I think it was just up to the discretion of the marketing mavens.”
In her defense, she’s probably emotionally attached to the story in a much deeper way than those of us who merely read the book (I know that seems impossible, TFIOS fans, but bear with me) and maybe that tagline doesn’t speak to her experience as Hazel.
For me personally, I’m sure there are a multitude of catchy phrases the “marketing mavens” (I will be shamelessly stealing this phrase in the near future) could have chosen because there is a lot of quality material in the book. The story is about two teenagers who are wise beyond their years and otherwise could come across as precocious, but because they’re both dealing with terminal illness, their attitudes and wisdom make a lot of sense. The tagline isn’t as romantic as some people probably wish it was, or perhaps it sends the wrong message to moviegoers who haven’t read the book. But for me, it works. And apparently it works for Ansel Elgort, who finds it “cheeky.” Because it is. For the record, The Fault In Our Stars author, John Green, also defended the tagline choice – and he’s my secret YA author crush, so whatever he says goes, DAMN IT.