We’ve discussed this before, but it warrants discussing again. These “teaser” things are getting out of control. First we get so many trailers and TV spots and music clips for The Great Gatsby (not to mention that fact that, you know, the book exists) that we’re pretty much able to piece the movie together in our heads. And now we’re also getting teaser clips for music videos left and right. Like the teaser for Selena Gomez’s “Come & Get It” music video we watched last week. Add that to the performance she gave at the MTV Movie Awards last month (We won’t discuss what was going on with her voice that night), plus the cover art for the single, and we’ve pretty much seen the whole thing, give or take a few sexy dance moves.
That’s why I experienced a bit of deja vu watching Selena’s actual video. Oh look, there she is in that Indian-style get-up just like in the cover art. And hey, I recognize those pretty blue flowers she’s frolicking through. I think I saw them in that teaser. And those floor-dancing moves sure look familiar. Didn’t she do those in that MTV Movie Awards performance? And oh my goodness, she’s wearing red lipstick. I saw her wear lipstick just like that in that picture of her walking down the street that one time.
To be fair, Selena’s teaser video didn’t even include her singing the song, so there were no spoilers there. Except for the fact that we’ve been hearing it for ages on the radio and on our computers and in television commercials and — oh right — in that same MTV performance I just mentioned. So it’s not even like the song is a surprise.
I just wish we could go back to the times when music videos were these highly anticipated, top-secret things whose plots and aesthetics we couldn’t exactly predict weeks before the video’s release. Because I enjoy music videos. But I enjoy them even more when I feel like I haven’t seen them already.
And you know what else I enjoy? Selena Gomez. I like Selena, despite the fact that every other day there’s a new rumor about her and that shirtless monkey-abandoner Justin Bieber. And I like this song. It’s not particularly edgy or inventive, but my taste in music isn’t particularly edgy or inventive, so it works. So I want to be pleasantly surprised when I watch a music video from her. You hear that, music video people?