To help promote their David Beckham underwear line, H&M recently enlisted auteur Guy Ritchie to film a sexy commercial in which Becks himself is chased around his neighborhood wearing only his David Beckham for H&M skivvies. And happy Thursday, they’ve just posted a whole bunch of preview material on the internet. “For me, this felt like more than a campaign – it was like directing a short film,” says Ritchie. Blah blah blah. Pics or it didn’t happen! Luckily, there are also some of those. I also find it worth noting that H&M is audacious enough to call the forthcoming ad “a Valentine’s gift in and of itself.” Normally I’d mock their “cocky” attitude, but judging from the candid shots released so far, I’m inclined to believe them.