The longer I spend writing about celebrity relationships, the more I believe love is dead. At least in Hollywood where every relationship’s apparently brokered like a business deal. The latest rumors coming from our good friends at Radar Online say that Selena Gomez wants to break up with Justin Bieber, but can’t because it will damage her brand. Keep in mind that these rumors follow last week’s rumors that the two would be getting engaged soon. It’s so hard to keep up when you believe everything you see!
A close pal of the pair (who will likely no longer be a close pal of the pair) tells us the following gossip:
“Justin’s heart is with Selena because she’s his first true love, but Selena is pretty much just riding out the relationship because she knows he’s good for her image.” And it’s not just Selena who recognizes what dating Justin is doing for her — her entire team is pushing her to stay with him because of the opportunities it’s given her career.
Years ago I would have shaken my head in disgust! No one would date someone else for branding reason. Why, that would be insane! They’re human beings, not pawns being overseen by managers, publicists, record labels and movie studios who have invested an incredible amount of money in their career.
But now I believe it. It’s rare to find a celebrity relationship that’s not doing some kind of double duty. Sure the couple might really be in love at some point, but by the end it always seems to come down to how the two can use each other to further their careers.
So while I don’t have trouble believe Selena Gomez may only be dating Justin Bieber for business reasons, I have trouble believing that will still be the case in the coming year. Selena Gomez’s a star on the rise! She has movies, music, a TV show and a fashion line. Justin Bieber’s peaking and he’s peaking hard. Sure he had a great run for a long time. But no one stays on the top forever, especially when puberty gets involved.
As someone who will never probably never get the chance to advise Selena Gomez, let me pretend for a hot sec. Let me act like she googles “Selena Gomez advice from strangers” and could possibly find this.
Selena, your career can survive a break-up with Justin Bieber. In fact I think you might even find that you do better after you break-up with Bieber. Especially among the adults out there who only know your name because of his name. So ignore what everyone else is saying to you and tell him it’s over. Oh and BCC us on the email to him so we can publish it like the close pal that you know we are! Love you girl!
(Photo: Miguel Aguilar/Bruja, PacificCoastNews.com)