We got a taste of this while watching Married to Jonas, but now it’s official: Nick, Joe, and Kevin Jonas are looking to relaunch their careers. Reuniting for the first time in three years, the boys — nay, men — chatted with Newsday about the challenges they’re facing this time around. Because as we all know, it’s really difficult for boy bands to reboot themselves. And the JoBros are dealing with an especially tough time now that One Direction has settled into the turf they used to own.
One thing I’ll grant the boys — yeah, I can’t shake that habit — is that they’ve planned out a big performance at Radio City Music Hall in New York City tomorrow night in order to help get them through the last hump of their creative process. Because, as Joe pointed out, ”Everything’s online these days so you play one song, and it’ll be all over the world in two minutes.” And yet, as self-aware as they seem, I just don’t think they can seriously hack it as a band anymore.
I feel like each boy band is a product of its specific era, and just can’t translate that same appeal years later. *NSYNC was never the same after Justin Timberlake struck out on his own. Just because the Hanson brothers still hang out and make music together doesn’t mean they’ve come back in any way. And even though Backstreet Boys technically came back when they teamed up with New Kids on the Block, both groups are just riding on nostalgia and haven’t gained any new fans.
Then there’s the fact that boy bands and fandom have been so radically transformed in the past half-decade. Ironically, most of that credit goes to the Jonas Brothers! I remember hearing my little cousin gush over them and realizing that these kids’ dedication and love for this purity-ring-wearing idols was so different from ten years prior when I was their age. But now I wonder if their managers would have wanted to present the boys as the opposite, as the horny teenagers they actually were instead of the safe, desexualized Disney stars. Because after they disbanded, One Direction swooped in with their tattoos and older women and randy British ways, and now Tumblr is more sexual than I ever would have imagined.
That’s not to say that the boys won’t stay in the public eye as their individual selves. Part of the beauty of the JoBros breaking up was the very different paths that each member took: Nick went to Broadway, Kevin’s a reality star, and Joe is judging the next up-and-coming talent. I think those are all impressive career evolutions, and the boys shouldn’t put pressure on themselves to make new music. They’ve got enough going on!
Photo: Judy Eddy/WENN.com