• Tue, Oct 2 2012

Taylor Swift Is Such A Master Of Her Own PR That Not Even 4chan Can Troll Her

Taylor Swift 4chan troll Horace Mann School for the Deaf free concert Papa John's CheggWhen we heard that 4chan had rigged an online contest so that Taylor Swift would have to play a free concert at the Horace Mann School for the Deaf, we were amused—not out of any cruelty toward the kids, but because we were dying to know how Tay would react to the prank. After all, it’s not like she could write a song about it.

Like us, you might be disappointed to learn that Taylor is laughing all the way to the bank, because she’s found a way to outsmart the internet’s most wretched hive of scum and villainy. I know, I couldn’t believe that a girl who probably goes to sleep on Lisa Frank bedsheets would be shrewd enough to outwit these guys, but here’s how it went down.

First, some background: In August, Taylor — with sponsors Papa John’s and Chegg –announced a Facebook contest where the winning school would receive $10,000 and the chance for Taylor to perform on-campus. Smelling a ripe opportunity for fuckery, 4chan and Reddit conspired to get ALL the votes for Horace Mann. And honestly, it wasn’t just them: Many voters were spurred on by the joke to actually make this dream come true for the kids. Plus, the principal/headmaster Jeremiah Ford said that his kids love music and would be delighted to see Taylor perform.

Well, Taylor wasn’t having any of it. She, Papa John’s, and Chegg all decided to disqualify Horace Mann because of how it got the votes. But lest you think that this makes Taylor into a spoilsport who can’t take a joke or be more open-minded, she turned around and gave the school a personal donation of $10,000, then got the other sponsors to match it, plus the same from CoverGirl and American Greetings. Then VH1′s Save the Music foundation jumped in. So if my math adds up, that’s $60,000 for Horace Mann, six times what they would have received had they stayed in the contest. Oh, and Taylor gave all the students free tickets to her next show.

No surprise, Principal Ford entirely supports this: “Are we the winner? Absolutely.”

So now instead of being embarrassed by Anonymous, Taylor comes out looking like a goddamned saint. All the other sponsors/affiliated companies rushed to match her donation so that they too might reap some of this goodwill. And 4chan is robbed of the opportunity to see this little Kennedy-in-training lose her cool.

I’m sort of impressed, but mostly I’m annoyed. Just let the internet have its fun, Taylor! You already get to metaphorically crush under your heel every bully from middle school. Do you really have to take on the whole Web?

[via Dlisted]

Photo: WENN.com

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  • http://www.facebook.com/dan.epright Dan Epright

    Oh, hooray! What a sweet edgy/snarky/admiring story! It’s got a little bit for everybody — saints and profanity, all rolled up in one!

    • http://www.facebook.com/profile.php?id=1041690054 Natalie Zutter

      I’m really trying to figure out if this is complimentary, haha! I’m used to commenters being mean… At any rate, I can’t mention 4chan and not include the word “fuckery” in there somewhere!

    • http://www.facebook.com/dan.epright Dan Epright

      Complimentary! As Taylor has said, it’s not all rainbows and ponies. . .

    • http://www.facebook.com/profile.php?id=1041690054 Natalie Zutter

      Sadly, automatic defensiveness is part of being a blogger, haha. But thank you! Comments like this make it all worthwhile.

    • http://twilightirruption.blogspot.com/ abbeysbooks

      Do you think so? I hope it doesn’t apply to me, at least most of the time.

    • http://twilightirruption.blogspot.com/ abbeysbooks

      What does crushable do to get such good bloggers?

    • Emma

      Why, I do think it’s a compliment! (And a well deserved one, Natalie.)

  • Larissa

    hahaha i’m not her biggest fan, but that’s pretty awesome. both a slick sidestep of pranksters PLUS a donation to a good cause. Well played, T-Swift. Well played.

    • http://www.facebook.com/profile.php?id=1041690054 Natalie Zutter

      She’s so much smarter than we give her credit for.

    • http://twilightirruption.blogspot.com/ abbeysbooks

      Far more. When she spontaneously comes out with a comment that Zizek and Baudrillard waded for decades through western philosophy to be able to untangle is quite a feat indeed.

      Sorry wrong place as I was talking about Kristen Stewart. Taylor needs to be rob and Kristen’s publicist.

    • http://twilightirruption.blogspot.com/ abbeysbooks

      Yes as I said above in more detail why.

  • http://twilightirruption.blogspot.com/ abbeysbooks

    OK folks here’s what she did. This makes her a Nietzschean strategist whether she knows it or not. To make something disappear you make it “worse” in the sense Nietzsche uses worse. Ayn Rand (a lifetime Nietzschean student) does this in Atlas Shrugged to break the system. DeLillo’s Eric Packer, not Cronenberg’s Eric Packer, does this to destroy cyber- capital. A few of us did this at crushable and Gossip Cop, Nick Frenkel’s, Rob’s manager, special place to leak stuff, to destroy the tabloids on Kristen’s media manufactured Debordian SPECTACLE. You whirl it out of control until it suicides. She forced them all to match her. She challenged them. She comes out of the Symbolic Order of Seduction. Taylor does not bother with the gray mundane, futile, repetitious Order of Production. This was the strength of Meyer’s Twilight, almost completely in the Order of Seduction (less as it went on). WAY TO FUCKING GO TAYLOR!

    • Buggy

      I can’t tell if you’re high or just crazy.

    • http://twilightirruption.blogspot.com/ abbeysbooks

      If I’m crazy I’m in good company. Nietzsche has been labeled as mad also. Sorry this was meant for those who knew what I was talking about. If you don’t get all the referents it does sound crazy or high.

  • teh internet

    Beaten 4Chan? Not yet, not by a long shot. Trolls will troll again.