How can this be anything but a stunt? Tomorrow will.i.am is premiering his new single… by broadcasting it over the surface of Mars via the Curiosity rover that just landed on the Red Planet a few weeks ago. You know, the NASA rover that took nearly nine months to journey through space for this fact-finding mission. And we’re using it to play some vaguely inspiring dance single? I just don’t get humans.
Actually, there’s a meme that perfectly sums up my reaction:
Tomorrow at 4 p.m. EST, Curiosity will play will.i.am’s song “Reach for the Stars” while sharing with students some of the rover’s findings from the past three weeks. Because this is just for the kids, no other agenda beyond that. Why, the NASA press release even says that the single is “about the singer’s passion for science, technology and space exploration.” I hate to put on my cynical hat, but the dual agendas going on here are so glaringly obvious. will.i.am finally realized that geek is chic and all that, and he was just the first to jump in on this and get his song in before anyone else could think of it. It’s too bad, because his non-Black Eyed Peas projects are usually so engaging, but the vibe I’m getting is not dissimilar to when Lance Bass wanted to go to space in the early ’00s. Meaning, cheesy.
But it takes two to tango, so why is NASA going along with this? Sure, will.i.am has his i.am.angel Foundation and advocates for more science in kindergarten through high school, but they could’ve found a more suitable celebrity to get kids jazzed about Curiosity and Mars. Instead, it feels like they’re going for the mainstream appeal over actual passion.
Anyway, everyone knows that there’s already a song called “Reach for the Stars,” and it is splendid:
[via The Verge]