Don’t turn on that green light just yet—Warner Bros. has just made the surprising announcement that they’re delaying The Great Gatsby from its original Christmas release all the way to next summer. That’s twice as long that we now have to wait! Which is a real bummer considering we were fans of the very stylized trailer promising a very Baz Luhrmann movie. So, what’s the story here?
Entertainment Weekly first reported the news but didn’t provide any commentary; interestingly, they also related that the studio hasn’t set a definitive new release date. But I have to side with Hypable that the most likely reason is that Gatsby simply would’ve had way too much competition over the holidays. Your choices for movies to catch with the fam on Christmas Day include Quentin Tarantino‘s bizarre but amazing-looking slavery buddy comedy Django Unchained, which stars Gatsby‘s Leonardo DiCaprio as a slave owner; comedies from Seth Rogen (The Guilt Trip) and Judd Apatow (This Is 40); and of course the uber-hyped Les Miserables and The Hobbit. So yeah, that’s pretty damn intimidating and a fairly reasonable explanation.
Consider the lack of release date; it’s not about choosing exactly when to put out the movie, it’s more about just getting it out of the Christmas season. Furthermore, Warner Bros. president of distribution Dan Fellman released a statement stressing how unmissable this movie is: “We think moviegoers of all ages are going to embrace it, and it makes sense to ensure this unique film reaches the largest audience possible.” That’s definitely code for shit shit we can’t fight Tarantino AND Apatow!
Or maybe they’ve been following the whole Kristen Stewart/Robert Pattinson drama and are afraid that after these two inevitably get back together for Breaking Dawn, Part 2‘s November 16th release, the Robsten love will just overpower moviegoers for the next six weeks and they’ll have no hope of reaching lovelorn twentysomethings. Snicker.
Of course, Warner Bros. has now pitted Gatsby against summer 2013′s superhero and similarly geeky flicks, like Iron Man 3, Star Trek 2, and Man of Steel. And honestly, there are probably plenty of folks who are into both types of movies. Better watch out.
Photo: Warner Bros.