You knew this was coming. In an effort to harness the cultural zeitgeist, the marketing geniuses at Marc New York have decided to base their newest ad campaign on shiterotica sensation 50 Shades Of Grey, because nothing says “tres chic” like a book commonly referred to as “mommy porn.” For the ads, they hiredÂ 2012 â€śCelebrity Apprenticeâ€ť contestant and 2008 Miss Universe winner Dayana Mendoza andÂ former Scottish rugby player Thom Evans. Because they are kind of famous, but also because they are hot.
As you can see, the ad features a freshly un-zipped Anastasia standing before a very stern-looking, towel clad Christian in a creepy cement room that I guess is supposed to be the Red Room of Pain. They look so excited to be together they can hardly contain themselves! And isn’t Ana is supposed to be a dorky college student who shops at H&M or something? Like I said: maybe not the best fit for a luxury brand. But not bad, as far as topicality goes. Which is about the only nice thing I can say about it.
Photo: Marc New York