Every other day we here have another celeb sending out another controversial tweet that gets pick up and criticized by the media. Within 24 hours the tweets are deleted and replaced with a vague apology tweet that you just know was quickly crafted by an anxious PR person — desperate for her client not to sound racist/homophobic/ignorant/sexist.
And then the cycle repeats itself all over again. For every tweet that gets deleted, 9 more show up in its place. (8 of those 9 are usually written by the one and only Chris Brown.) This week’s celebrity tweet of controversial choice comes from Patricia Heaton. The outspoken Republican actress currently starring in the ABC sitcom, The Middle.
Last week, when Rush Limbaugh got roasted by the “liberal” media for calling Georgetown law student Sandra Fluke a slut for testifying about the importance of health insurance covering birth control, a few other celebs jumped on the slut train and started tweeting. Most notably, Patricia Heaton who, according to the San Francisco Chronicle, sent out the following tweets:
“Hey G-Town Gal: turn your underwear inside out! Then u only have to do laundry every 2 weeks – saves on detergent & trips to laundromat! …Plz let us also pay for your Starbucks, movie theater tickets, and your favorite hot wings combo deal at KFC! Anything else?”
“G-Gal: you’ve given yer folks (a) great gift for Mother’s/Father’s Day! Got up in front of whole world & said I’m having tons of sex- pay 4 it!” and “If your parents have to pay for your birth control, maybe they should get a say in who u sleep with! Instant birth control!”
All extremely charming and very in line with what Rush Limbaugh said. And that made it okay. If Rush Limbaugh could say it, then so could she. However the shit hit the fan over the weekend as advertisers started pulling out of Rush Limbaugh’s show, declaring that his values were wrong and they would not support him any longer. America spoke and America said Rush was in the wrong. That also meant Patricia Heaton was in the wrong.
Enter the typical Twitter PR clean-up. Delete offensive tweets and apologize to fans. “It was all just a big misunderstanding. I used the wrong words. I didn’t know what I was talking about. My dog actually tweeted that.”
While this is the celebrity Twitter scandal du jour, it will be replaced soon with something else. Another celebrity will say something offensive and the whole cycle will start up again.
Unless, PR people take over and take control. They could stop of the cycle of twignorance today if they just did the right thing and changed their clients’ passwords. Imagine how much less stress they would have in their lives if they didn’t always have to worry about a client saying something bigoted/racist/sexist.
So PR people: I appeal to you to take charge of your destiny. Take Twitter away from celebrities and return “the voice” of the celebrity to where it truly belongs, in your much more capable and professional hands.
Good luck and god speed.