Farrah Abraham is channeling her popularity from Teen Mom into a branded Italian red pepper sauce called Mom & Me, she announced early in 2012. The sauce is a family recipe passed down through the women of her family; the label features a photo of Farrah, daughter Sophia, and Farrah’s mom Debra Danielsen and grandmother Carmella.
The thing is, it really sounds like this is Debra’s gig. First off, she wrote the introduction that was released to media outlets in January. So even though “Mom & Me” evokes images of Farrah and Sophia, the heart is from Debra’s point of view:
When my great grandparents came to America, they brought the clothes on their backs along with their hopes and dreams for a brighter future. Every year my grandfather had a marvelous garden. He grew hot banana peppers, juicy sweet tomatoes, onions, and garlic. My grandmother blended these ingredients together to create a sauce that we enjoy pouring on Italian bread, sausages, meats, and chips. We can’t wait to share this sauce with you.
Then there’s this awful clip/pseudo-commercial that Starcasm tracked down. Debra’s narration is way stilted; even though it sounds like she’s reading from cue cards off-camera, she still stumbles over the words. (I’ve never watched Farrah’s episodes of Teen Mom, but judging from the horrible voiceovers on Teen Mom 2 I’m gonna go out on a limb and guess that she shares this lack of narrating talent.) Since we don’t get to hear from the other three members of the family, the whole commercial seems really stiff; we just watch posed stock footage of Farrah and Sophia cooking, and Carmella spooning the sauce onto a plate.
Why isn’t Farrah front-and-center on this? Face it, without her reality-TV fame this sauce wouldn’t have a chance of landing on supermarket shelves; Debra’s narration alone would kill any chance of a TV commercial. I’m split between saying this is a bad business decision to not push your brand, and considering that they were going for genuine. And genuine would not have a 19-year-old playing Rachael Ray.
Unfortunately, this seems like more of a vanity project, the cooking equivalent of an Ark Factor or Rebecca Black video. Debra needs to hire a better marketing team.