• Thu, Mar 1 2012

Video: Teen Mom‘s Farrah Abraham’s Awful ‘Mom & Me’ Italian Sauce Commercial

Farrah Abraham Mom & Me Italian red pepper sauce video Sophia cookingFarrah Abraham is channeling her popularity from Teen Mom into a branded Italian red pepper sauce called Mom & Me, she announced early in 2012. The sauce is a family recipe passed down through the women of her family; the label features a photo of Farrah, daughter Sophia, and Farrah’s mom Debra Danielsen and grandmother Carmella.

The thing is, it really sounds like this is Debra’s gig. First off, she wrote the introduction that was released to media outlets in January. So even though “Mom & Me” evokes images of Farrah and Sophia, the heart is from Debra’s point of view:

When my great grandparents came to America, they brought the clothes on their backs along with their hopes and dreams for a brighter future. Every year my grandfather had a marvelous garden. He grew hot banana peppers, juicy sweet tomatoes, onions, and garlic. My grandmother blended these ingredients together to create a sauce that we enjoy pouring on Italian bread, sausages, meats, and chips. We can’t wait to share this sauce with you.

Then there’s this awful clip/pseudo-commercial that Starcasm tracked down. Debra’s narration is way stilted; even though it sounds like she’s reading from cue cards off-camera, she still stumbles over the words. (I’ve never watched Farrah’s episodes of Teen Mom, but judging from the horrible voiceovers on Teen Mom 2 I’m gonna go out on a limb and guess that she shares this lack of narrating talent.) Since we don’t get to hear from the other three members of the family, the whole commercial seems really stiff; we just watch posed stock footage of Farrah and Sophia cooking, and Carmella spooning the sauce onto a plate.

Why isn’t Farrah front-and-center on this? Face it, without her reality-TV fame this sauce wouldn’t have a chance of landing on supermarket shelves; Debra’s narration alone would kill any chance of a TV commercial. I’m split between saying this is a bad business decision to not push your brand, and considering that they were going for genuine. And genuine would not have a 19-year-old playing Rachael Ray.

Unfortunately, this seems like more of a vanity project, the cooking equivalent of an Ark Factor or Rebecca Black video. Debra needs to hire a better marketing team.

Share This Post:
  • Jenni Maier

    This is the worst commercial I’ve ever seen for food. Perhaps they should invest in a voice over actor?

    • Debra Danielsen

      This is a family video which is not intended to be a commercial. The video was created to share a little information before our product launch date which is anticipated to be on or before May 1, 2012. The Premium Italian Hot Pepper Sauce is our family recipe which our family will bring to the U.S. market. A portion of the proceeds from the Italian Hot Pepper Sauce sales will be given as a scholarship for EARTH University young women students who are outstanding academic achievers. Our family sincerely hopes that sharing our Italian Hot Pepper Sauce with our fans, friends, and followers will make their eating experience enjoyable while making the lives of those young women students seeking to better themselves a dream come true! That’s Italian goodness from our family to yours.

      Blessings!

  • Pingback: Italian Tuna Tomato Pasta Sauce Recipe - Wiki Blog For Everything

  • Brenda

    Fans….followers? Are you serious? Sorry but you are the most annoying lady I have ever had the displeasure to watch. Your voice, mannerisms, and general passive/aggressive nature are enough to drive a person crazy! Lay off the tranquillizers or whatever drug you’re on and stop milking your 15 minutes of fame. .

    • Natalie Zutter

      Brenda, up until your last line about “15 minutes of fame,” I was sure you were talking about me! We at Crushable are conditioned to flame comments at this point, haha.

      But yes, I just watched my first episode of Teen Mom this week for the recap, and I found Farrah really unsympathetic.