As a ’90s Nostalagist, I’m thrilled to learn that Care Bears is making a comeback on our TV screens at some point this year. As a child brought up a by “tv fries your brain” mother, my viewing selections were limited to children’s shows with heartwarming messages and Care Bears made that short list (andRugrats for their positive portrayal of Jewish family).
But as excited as I am to see all my old friends, Funshine Bear and Tenderheart bear and Baby Tugs Bear, I’m nervous for their makeover. An article on Variety says:
“The Care Bears are not just a piece of the pop culture fabric, but their messages of caring and sharing are as relevant today as they were when the property was first introduced,” said Gabrielle Oliff, marketing director for American Greetings Properties, which is introducing its Care Bear plans at this week’s Toy Fair in New York City. Company is borrowing from the same relaunch strategy it put behind its Strawberry Shortcake brand, which received a similar reboot in 2009 and introduced toons before new toys.
While I was never into Strawberry Shortcake, I do remember her relaunch in 2009. She went from the dessert next door to the girl your mother warned you to stay away from. The chubby little bonnet-wearer morphed into a Bratz doll who according to American Greetings Properties,
“now prefers fresh fruit to gumdrops, appears to wear just a dab of lipstick (but no rouge), and spends her time chatting on a cellphone instead of brushing her calico cat, Custard. “
It’s been a few years since the reboot and all I can this about is what happened to Custard’s fur. I know she probably can’t text as fast as all of Strawberry Shortcake’s new “friends,” but I think she was probably a little more forgiving when it came to Strawberry’s unique fashion choices. Polka dot capris?! I didn’t know Talbot’s outlet store made clothes in her size.
So I have to wonder how much of a makeover my favorite caring bears will get. Off the top of my head I already foresee massive weight loss, brought about by the encouragement of the brand new Insulin Bear. Oh, and the relocation of their belly badges — tramp stamp thoughts anyone? The only way to identify the bear will be when he/she turns around to “get something off a high cloud.” And don’t even get me started on the almost guaranteed introduction of Teen Mom bear. The lovable bear who comes back from Earth with a bundle of bear joy.
Ugh, I’m already stressed thinking about it. Hopefully I’m wrong, but the Grumpy Bear inside of me is telling me I’m probably all too right.
[Photo: Obvious Winner]