Madonna‘s video for the annoyingly spelled “Give Me All Your Luvin” dropped today, and besides being one huge commercial for the Superbowl, it criminally under-utilizes guest rappers M.I.A. and Nicki Minaj. Oh, Madge.
The video depicts the 53-year-old performer inexplicably frolicking with a bunch of football players while Nicki and Maya literally cheer her on, pleated skirts, pom poms and all. How Madonna got M.I.A. to dress up as a cheerleader is anyone’s gue$$, but her face betrays her lack of enthusiasm for the endeavor.
The best part by far comes when M.I.A. and Nicki each spit out a brief verse, but it’s over way too quickly. Despite being dressed in a ridiculous combination of Madonna’s “Material Girl” and “Like a Virgin” outfits, each woman has the presence and personality necessary to overcome the layers of subservience Madonna has swaddled them in. (M.I.A. in particular looks like she wants to use her make-believe gun to slaughter everyone around her.) Is Madonna really that much of a diva that she can’t let someone else upstage her for more than a few seconds? And without wearing an unflattering blonde wig?
On the other hand, she might be right to be scared of them. These two artists are peddling something much fresher than anything Madge has created in years, and the more she lets them do, the more painfully obvious this becomes. It seems like she’s taken the maxim “if you can’t beat them, give them a small part in your music video and Superbowl halftime show” to heart.