One key thing about the “Shit ____s Say” meme is that it’s infinitely customizable. From sexists to self-mocking gays to people against racism, an ever-growing variety of folks have used the meme for their own ends. Now, TV network NBC has smartly harnessed its power to market 30 Rock with “Shit Liz Lemon Says.”
Designed to remind all us internet-going humor lovers that 30 Rock is back and we’d like to watch it, this video contains such choice Liz Lemon-isms as “what the what!”, “shut it down,” and “I want to go to there.” It’s also got her singing, dancing, and (my personal favorite) trying to be sexy. If it was a promo for a lesser show (like, I don’t know, something that rhymes with Shitney), I’d think it was a lame attempt at marrying outdated humor with a trendy meme, but Liz Lemon can do no wrong. I will laugh at her hijinks on TV, on the internet, in a boat, with a goat, and yes, even in a “Shit ___s Say” video.