Yesterday, Crushable received a mysterious envelope from “The Capitol” in Victorville, CA. Inside was a single business card, for the new Hunger Games fansite Capitol Couture. The site went live on Monday, but it was password-protected. Fans drove themselves crazy typing in character names, catchphrases, and any possible code that could get them inside.
With the business cards, the answer was now in our hands. What looked to be just the Twitter hashtag #lookyourbest turned out to be the actual password to the Capitol Couture Tumblr. (Make sure you include the hash mark! That delayed a lot of us.)
Once inside the site, you see that it’s just in soft-launch; you can add your e-mail address to get notifications about Capitol Couture’s official launch soon. The site description reads,
Whether you’re a Capitol citizen or a style-crazed District citizen, there’s only one place to return for all the tips, tricks and trends you need to look your best.
Plus, this quote from Caesar Flickerman (Stanley Tucci):
The Hunger Games is the most public, prestigious event of the year in Panem. Cleanliness, dress and comportment offer an opportunity to affirm District pride and Capitol loyalty.
I’m so glad that Lionsgate is jumping in with all the in-character tie-ins for fans! The Capitol is such a big part of the first movie that it was necessary to play up how crazy their beauty standards are when they’re dressing up tributes to send to their deaths in the Games.
As you might notice, I’ve cut off the page without showing the lovely new photo of Effie Trinket (Elizabeth Banks), but that’s because there’s this HQ still so you can further drool over her kimono-inspired dress.