• Wed, Dec 21 2011

The Atlanta Braves Are Challenging The Trademark On Disney/Pixar’s New Movie Brave

This is ridiculous. The Atlanta National League Baseball Club, which owns the Atlanta Braves, is challenging Disney/Pixar for their copyright application for the word “brave”: The studio needs the trademark to promote their new movie Brave, but the Braves claim that they got there first and furthermore, fans will be confused by the movie’s relation to the baseball team.

The Braves really are splitting hairs here. They’ve laid claim to the plural form of the word, which Slashfilm points out is a noun meaning a warrior, but copyright claims differentiate between singular and plural. Despite this, they still claim that their fans refer to individual players on the team as a Brave. Stitch Kingdom, who broke the story, did some research and found that there is no Braves merchandise with just “Brave” written on it, save for an out-of-print picture book.

Brave is actually the second title for the Disney/Pixar film about the skilled archer Merida, who defies an ages-old custom in her native Scotland and must undo an unfortunate wish she made. The project was originally called The Bear and the Bow, but the studio switched to the more marketable, single-word title a few months ago.

The Atlanta baseball club believes that “that damages will occur as a result of Disney’s trademarks being approved” because their fans will be too confused by two entirely different entities with the same name. We wonder if they would feel the same if the film were about a brave boy?

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