Art Crush: Superhero Breast Cancer Awareness Ads

We kind of love these breast cancer awareness ads for the Associação da Luta Contra o Cancer in Mozambique: Super-powered heroines like Wonder Woman (above) take time out of fighting their arch-nemeses to perform self-exams. October was Breast Cancer Awareness month, but these ads remind us that women young and old should be checking themselves at least once a month.

The copy, from the Mozambique ad agency DDB, reads, Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against this enemy and, when in doubt, talk with your doctor.

Copyranter points out that the ALCC and DDB previously teamed up on much more disturbing breast cancer ads, featuring bugs writhing underneath women’s naked breasts. Yeah, superheroes are much better.

io9 seemed to take exception with She-Hulk‘s ad since she’s just crashed through a wall to defeat some baddies and a self-exam seems a little out of place. That’s a fair point, though I imagine the ad agency just wanted to put these ladies in their natural habitats…