Rachel Zoe’s uber gay former assistant Brad Goreski is striking back at his mentor in the name of publicity for his new Zoe-Free Bravo show It’s a Brad, Brad World. Basically, Brad’s pissed that Rachel called him out on being a user and is responding by being insanely passive aggressive towards her as a means to promote his new show.
But Brad could stand to learn a bit from his former boss when it comes to public cat fighting.
Rachel Zoe is a lightning rod in the fashion world. People love to hate her. But with Brad leaving her to do a solo Bravo show and then trash talking her to promote it, he’s actually making her look good.
In a recent episode of The Rachel Zoe Project, the stylist to the stars claims Brad left her business under the guise that he wanted to spend time with his boyfriend and his dogs. But according to RZ, what Brad really wanted to do was to steal all her clients and get his own show. Needless to say, Brad was not happy about this (completely accurate) characterization of him.
So, Rach’s former bestie responds by doing the bitchiest thing anyone can ever do: stirring the pot in all of the publicity he’s doing for his show. In interviews, he’s playing the “I’m so nice and I just don’t understand what the problem is” card, thereby hoping to make himself look completely innocent and, even better, make Rachel look completely insane. And in a promo for his show, he even claims he has no clue why the formerly inseparable duo don’t speak any longer, or why hasn’t been invited to see the new baby. Yeah, we’re not buying it.
Brad clearly knows why Rachel’s angry. And considering he’s still using her (much bigger) name to promote his show, he must have some understanding of her frustrations, right? Apparently not so much.
In his recent interview with Serious Radio podcast The Six Pack, Rachel’s prote-gay laughs at the idea that he “would assist somebody for three years and then decide to retire and become a housewife” insisting that the point of working for Rachel “was that so one day when I felt like I had the tools” to start his own styling business. And, evidently, competing reality show on the same network.
The icing on the passive-aggressive cake is when Brad wishes Rachel “100% well on all the things that she’s doing” but says, “it’s unfortunate and disappointing that she felt that she needed to speak of me that way.” It’s kind of infuriating.
In the end, Brad can spew this maddening fake clueless attitude all over the place, but it seems likely RZ will get the last cackle. Why? Because being an honest, hilarious bitch totes trumps being a fake nice user any day.
Oh and PS, Brad: It makes for better TV too.