What do Kanye West, Kim Kardashian, P. Diddy, Alicia Keys, will.i.am and Chris Brown have in common? Lots of things, probably (nice cars, good stylists, membership in the 1%), but the weirdest thing has got to be this extended musical commerical for Megaupload.
In this bizarre commercial, millions of dollars worth of celebrity endorsements are set to an unnervingly catchy song about the virtues of the ubiquitous file sharing site. There are also some stand-alone video testimonials. “I love Megaupload ’cause it’s fast and safe and amazing,” says Kim Kardashian. Do we really trust the person who couldn’t keep her own sex tape from leaking to tell us how to safeguard our sensitive electronic materials?
How did Megaupload afford all these celebrities? Why is that song so catchy? With all the R&B and hiphop artists represented, are they intentionally marketing the site to an “urban” user base? Does anyone think it’s ironic that all these famous recording artists are shilling for a site that millions of people have no doubt used to steal their music? I really hope I get to the bottom of this.
Update: The FBI shuts down MegaUpload… and it turns out that Alicia Keys‘ husband Swizz Beats is the CEO!