This is the best and last news we will share with you today: ’90s boy band Hanson is hard at work on an IPA for their fans, who presumably are old enough to drink alcohol or even have children old enough to sneak sips. And the name of this pale ale? MMMHop, because these guys are great and obviously don’t take themselves too seriously.
Youngest brother Zac Hanson (26, for those counting at home) told reporters that he and his brothers seriously consider which products to brand and which would make them sell-outs.
We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience. What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit.
We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs, for example. It’s vital our fans have trust in everything Hanson do.
While we’d also be tickled by a Hanson board game, nothing will match this pun. So they should really just stop while they’re ahead.