In solidarity with the Occupy Wall Street movement, hip-hop superstar and proud member of the one percent Jay-Z has decided to sell “Occupy All Streets” t-shirts and donate the proceeds to…himself. Wait, what?
You heard me. “What better way to show your support for the Occupy Wall Street Movement than with a dope tee?” reads the site for Jay’s Rocawear clothing label. I don’t know, maybe by actually being there? Donating food, medicine and dry socks? Demonstrating you understand the protest in any way, shape or form whatsoever? [tagbox tag= "Occupy Wall Street"]
This misguided attempt at “support” might have been acceptable if it was actually going to support the movement in any material way, but it turns out it’s mainly going to purchase more diamond-studded pacifiers for Jay-Z and Beyonce‘s imminent offspring. Here’s the statement Rocawear sent to Gawker:
The ‘Occupy All Streets’ T shirt was created in support of the ‘Occupy Wall Street’ movement. Rocawear strongly encourages all forms of constructive expression, whether it be artistic, political or social. ‘Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.
I know old habits die hard and Jay-Z didn’t get to be one of the wealthiest guys in the world by not taking every opportunity to hustle, but seriously? How did the irony of this elude him? Frankly, I’m shocked that out of all the people he has working for him, not a single one of them piped up about the advisability of this idea. I think it’s time Jay called his PR team into his office and pushed the button that makes the “you’re fired” trap door open, because these people are clearly asleep at the wheel.