Kim Kardashian‘s former publicist Jonathan Jaxson just made a smart PR move for himself: He’s given RadarOnline a an exclusive interview in which he rips his former client a new one. Considering that he started working with Kim when her sex tape debacle happened in 2007, he’s got plenty of dirt on the reality star. Assuming, of course, that he isn’t lying.
Let us preface this by saying that even before Jonathan and Kim became estranged, he was not the perfect publicist. This Gawker takedown from 2008 illustrates his simultaneous inability to spin his client’s (former Cheetah Girl Adrienne Bailon) nude photo scandal into something positive, as well as his lack of ethics when he tried to get Perez Hilton to promote his personal blog. So, with that in mind…
Jonathan says that when he first met Kim, “she was the sweetest, down-to-earth person” but that she soon became obsessed with spinning out a positive image. And with her sex tape with Ray J, Jonathan had his work cut out for him. Soon it went from running damage control to fabricating the dramatic situations that got Kim tabloid and blog coverage: “I staged so many paparazzi moments for her,” he said. “I arranged for her to be coming out of a jewelry store and made it look like Reggie [Bush, her then-boyfriend] was planning to propose to her.”
But while Kim and Jonathan were gleefully spinning their straw into gold, Reggie got turned off to attention-whoring really quickly. Jonathan says that both of Kim’s famous exes were uncomfortable with Kim’s need for notoreity. Reggie “couldn’t handle the fame” and her estranged husband Kris Humphries “just wanted a wife.”
So what does he have to say about Kim’s decision to file for divorce after only 72 days of wedded bliss? “She knew marriage was a bad PR move as her value has dropped since the wedding,” he said. “She’s very selfish and she knows what she wants her image to be.”
I guess that once you’re no longer working for a celebrity, you don’t feel an obligation to be pleasant about her!