In the style of single-serving sites like Is It Christmas and Sometimes Red Sometimes Blue, here’s a new online service that will help you keep your geek cred: Is It Old?, which measures links by “freshness.” That way, when you stumble across a story or meme that’s new to you, you can enter it in and see how behind the curve you actually are, thus saving you the embarrassment of spamming your friends’ Facebook walls with Hipster Ariel or The Room remixes.
Just to test it, we submitted the link for the original Numa Numa video on YouTube.
That’s a pretty reliable control test. Then again, the site doesn’t really take into account the days when you do want to watch an oldie but goodie from five years ago. (Case in point, I just rocked out to “Numa Numa” in the office.) But at least now you know to write “Remember when…” instead of “Whoa I just found this new thing!”
We also plugged in our very own meme, Hipster Matt Damon, and were pleasantly surprised at the result:
(Seriously, though, feel free to share Hipster Matt Damon as much as you want to. We won’t judge you.)
Finally, in order to coax a success out of Is It Old?, we posted the newest story from BuzzFeed.
This is where things get tricky. This unfortunate photo of Gwyneth Paltrow was posted to BuzzFeed about an hour ago, but TheGloss was on it yesterday. So really, it depends not just on the link, but on the actual content. Considering the way that we rapid-fire share stuff like this over Tumblr, you still have to do some of your own legwork to trace back an image or news story and see if you’re an Internet pioneer or copycat.