• Thu, Oct 13 2011

Jessica Alba Sues ‘The Belly Bandit’ For Claiming She Endorsed It

Have you heard of The Belly Bandit? It’s a post-pregnancy weight loss device that claims to wrap around your tummy and basically smoosh the fat away. Apparently, it’s popular. There’s even a sexy black lace one made by Kourtney Kardashian. That’s right: a sexy black lace fat smoosher.

All that success may have gone to their heads, because the makers of the Bandit made the mistake of using celebrity mom Jessica Alba‘s image without her permission, and now she’s suing them like whoa. In addition to putting her in their “celebrity testimonials” section, they put “Jessica Alba’s #2 Secret for a Fast Post Pregnancy Slimdown!” on the thing’s packaging. What’s #1? You don’t want to know.

In addition to $1 million in damages, Ms. Alba is demanding a cut of the profits they made using her name and fake endorsement. Ugh, how dumb can you be, Belly Bandit? Everyone knows Jessica Alba slimmed down like all the A-list actresses do: using the Hollywood Cookie Diet.

(Via The New York Daily News)

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