For weeks I’ve seen the posters for Ryan Gosling‘s The Fast and the Furious indie ripoff Drive — and I have to ask, whose idea was it to slap on some girly font for an intense car-chase thriller? Best-case scenario, this looks like something we at Crushable would make; worst-case, it resembles a preteen’s folder with “Mrs. Ryan Gosling” scrawled on it in gel pen.
The only possible explanation is that it’s meant to be campy; EW’s PopWatch blog compares this, the first teaser poster, to the iconic poster for Heathers. But while Drive seems like it’ll turn out to be a guilty-pleasure flick with cheesy lines (“My hands are a little dirty.” “So are mine.”) and outlandish action sequences, the movie still seems to take itself very seriously.
Like I said, this was the first teaser poster. At least eight others have been released in the U.S. and other countries, and only a few posters don’t feature the hot-pink font.