This year, the shows nominated for outstanding reality program at the Emmys are Antiques Roadshow, Hoarders, Deadliest Catch, Mythbusters, Undercover Boss, and Kathy Griffin: My Life on the D-List. While I’d be happy with any of these shows (well, except maybe Undercover Boss) winning, previous winner Kathy Griffin is a favorite in this category. The comedienne has used the Emmy wins as a bit in her standup routine in the past, complaining about how the reality show award is often presented during the boring technical awards broadcast, which she dubbed “The Schmemmys.” However, Hoarders‘ “For your consideration” campaign is using Kathy’s own words against her. Kathy is a huge fan of the show and has talked about it during her routines. Hoarders‘ ad to Emmy voters includes three of Kathy’s quotes (including “I’m obsessed with Hoarders“) and a tongue-in-cheek message at the bottom: “Congratulations to our fellow nominees, especially Kathy Griffin.” Well played, A&E.
- Tue, Aug 2 2011