When I was about twelve, I joined an “exclusive” Animorphs club where you got the typical perks: A monthly newsletter (in print!), upcoming news about the series… and a kick-ass Animorphs necklace with the books’ logo on it. That simple charm was one of my most treasured possessions in my geeky adolescence because I really felt like I was a part of the series. Now, I’ve found today’s equivalent: The mockingjay pins that Lionsgate is handing out at its Hunger Games booth at Comic-Con.
From a marketing standpoint, these are so simple to mass-produce. But it’s a savvy choice, since the pin — a seemingly innocuous object when Katniss (Jennifer Lawrence) first receives it — sticks with her for the entire series and consistently represents the spirit of rebellion. Considering how quickly fans turned to fan fiction and declaring alliances with different districts when the fan role-playing games started, Lionsgate knew that handing out these pins would tie the fans even more to the world even though they only had one teaser poster to share.