Gallery: Steve-O and Other Shamelessly Self-Promoting Celebrities

At last night’s MTV Movie Awards, Jackass star Steve-O made sure that in every shot of him — on the red carpet and in the audience — his autobiography Professional Idiot: A Memoir was front and center. What other celebrities have been caught in such eye-rolling, cringe-inducing (and once in a while sweet) attempts to promote their latest projects?

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