Why So Brown, Ladies At The People’s Choice Awards?

Everyone knows that that the 10 mile radius surrounding Hollywood is Ground Zero in the overtanning war zone. And while Los Angeles is always on Orange Alert, last night at The People’s Choice Awards, things were taken to a whole new level. The ladies in attendance weren’t simply over tanned (though there was plenty of that on display.) Rather, it seemed like a lot of the women on stage last night had made a pact to be more…brown.

Why? Are we missing something? Last time we checked, dirt and formal affairs do not mix so well (unless you’re Ke$ha). Note: Ke$ha was not in attendance.

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