A whole bunch of celebrities decided to die for a noble cause last week – to raise money for charity. But as it turns out, having millions of Twitter followers does not translate into millions of donations.
Celebrities like Lady Gaga, Alicia Keys, Elijah Wood, Justin Timberlake and The Kardashians all stopped Tweeting, posting to Facebook and sharing the details of their lives online last Wednesday. But so far they haven’t even raised half of their goal. And already Usher has “come back to life” on Twitter. Will they all have to pony up their own money to get access to their social media back?
According to BuyLife.org:
“Starting December 1 – World AIDS Day – the world’s most followed celebrity Tweeters are sacrificing their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and India.
That means no more Twitter or Facebook updates from any of them. No more knowing where they are, what they had for dinner, or what interesting things are happening in their lives. From here on out, they’re dead. Kaput. Finished.”
It’s been almost a week. And these celebrities have millions of followers each. But Twitter popularity isn’t the same thing as charity clout. Which is a little embarrassing. More embarrassing? Giving up and just going back to Twitter without reaching the $1 million mark. (Ahem, Usher.) Will the other celebs follow suit? We’re guessing one of them will eventually just pay the balance and start up tweeting again.
Somehow, our favorite part of this whole thing is still the fact that photographer David La Chappelle actually looks dead in his BuyLife photo: