Maybe we spoke to soon about Isaiah Mustafa‘s Old Spice campaign not needing a grad school dissertation, because these personalized YouTube videos are getting out of hand, and are probably the most genius form of two-way advertising ever created. And now Isaiah has started courting Alyssa Milano. Let the games begin!
Isaiah’s first video:
And they keep getting crazier and crazier, until Alyssa finally replies with her own video, wearing only a towel:
So our question: Is Alyssa Milano now on the Old Spice payroll? Because basically this is crowd-sourcing at its finest, and if celebrities are replying to Isaiah and not getting paid, they should at least realize they’re giving away a free endorsement.