Gawker got its hands on the 19 pages of style standards that one is expected to meet while working at Dov Charney’s hipster Wonkaland, American Apparel. And yes, some of it is kind of ridiculous:
• Max one ring per hand, one cm in width
• No overplucking eyebrows
• No Uggs, ballerina flats, Vans, or Converse
• Outstanding dental hygiene
• Shower daily
And now there is total outrage on the Internet! How dare they! Except…most of this is standard practice at retail boutiques trying to promote an image. Do you think this is very different than the guidelines put forward by Abercrombie & Fitch, or hell, even Walmart? The one “funny” aspect of this whole lookbook is that American Apparel has to specify that their employees shower and keep their breathe from smelling. That should be common practice for any work environment: the fact that the hipsters that work at the store have had enough incidents with not bathing to warrant this as a requirement speaks more for the people who want to work at American Apparel, rather than the company itself.