Much like the Don Draper Barbie doll, we have to ask ourselves “Who did the Jonas Brothers have in mind for their target audience when they decided to design their own line of surfing shorts?” Like, moms who have heard the phrase “Jonas Brothers” before and decided their sons would love a pair because they are “hip to what the kids like these days”?
At any rate, Nick, Joe, and Kevin Jonas have teamed up with Shortomatic.com to create their own personalized brand of board shorts; each representing a distinct style of their own. From the press release:
Nick Jonas –
Inspiration: See him in his prized Shelby Mustang. His shorts feature the Shelby Cobra, re-illustrated for the job, plus the racing stripes all in the exact car color. Even down to his lucky dice hanging on the mirror…are inside the shorts!!
Kevin Jonas –
Inspiration: He’s obsessed by James Dean. So take the icon on the day of his death, driving in his famous ‘little bastard’ Porsche Spyder. I have redrawn every detail of the car for this design, including the whole lining being in perforated red leather effect. Also featured on the waistband “Dream as if you’ll live forever. Live as if you’ll die today.”
Joe Jonas –
Inspiration: He was raised in the desert at Casa Grande, this part of Arizona is a special touchstone for him and he retreats to the desert often. His shorts are a beautiful image of the very spot, all wonderfully lined in a ‘crazed, cracked desert floor’ pattern.
Which translates to:
Nick Jonas – made shorts with his favorite Mustang on them with “lucky dice” on the inside.
Kevin – made shorts featuring the Porsche James Dean died in.
Joe – desert-themed.
The press release also says the shorts are perfect for “Dads and grads.” Would you buy these for your dad or anyone else?
(Photo via WENN)