If you remember the early ’90s, then you sure as hell remember those ubiquitous Hypercolor T-shirts that all the cool 7th graders — and their dorky dads — wore in hallways and mowing suburban lawns. Ah, memories!
Hypercolor was not just a shirt — it was a brand and a lifestyle. Introduced in 1988 by Generra, the shirts changed color with heat, thanks to a special temperature-sensitive pigment from Japan. If you pressed your hand against the fabric — and let it linger there long enough — it created a print in a different shade! Purple turned into pink; basic blue transformed into turquoise; pink turned into white.
In the early ’90s, kids would wear their Hypercolors with Umbros and Adidas sandals, maybe even a Scrunchie. Everyone played soccer in middle school and, even if you didn’t, you pretended like you did. It was a neon-hot trend in the Midwest, and even worn by the teens in Beverly Hills, 90210 (nice plug, Brandon Walsh!). With the touchy-feely PC movement and very-important-and-deep Real World episodes gaining momentum, the tie-dye-esque, color-changing shirts reflected the times in a wholesome way. Sorta. Then Generra closed down shop, and so did Hypercolor.
Designers tried and failed to bring Hypercolor fashion circa 2008.
We think it needs to come back! Thoughts?