Starbucks has debuted three new non-coffee ice cream flavors and has come up with an ingenious way of marketing them. The coffee shop chain is searching to find out what your favorite flavor of its newest offerings — Vanilla Bean Frappuccino, Signature Hot Chocolate and Strawberries & Crème Frappuccino — says about you, and they’ve done actual research to prove their points.
Now, we’ve tried the three flavors and the favorite in Crushable HQ was a toss-up between the sweet and creamy Strawberries & Crème and Hot Chocolate, which features a gooey chocolate syrup swirl. According to Starbucks, chocolate and vanilla fans are more likely to go to coffeehouses and, once there, chocolate and strawberry fans are more likely to meet up with friends. So that means we like coffee and we’re sociable? Sounds good to us! Here are some of Starbucks’ other findings:
- Vanilla lovers are more likely than those who prefer chocolate or strawberry to call themselves risk takers while strawberry and chocolate lovers are the most likely to say they’re shy
- Men are more likely than women to prefer strawberry ice cream
- 56 percent of Americans say their ideal ice cream experience is on their couch
- Strawberry lovers are most likely to be free-spirited hip-hop fans while those in camp chocolate prefer to kick back with a good book
Do you agree with their findings? What is your favorite ice cream flavor, and what do you think it says about you?