If you are fame-seeking Real Housewives couple Alex McCord and Simon van Kempen, and you want to promote your new urban parenting book Little Kids, Big City, what do you do? You have a big blowout and invite your reality-TV frenemies to bask in your glory. And you get your publisher Sterling & Ross to pitch a contest to win tickets to the party on its web site, teasing: “Win two tickets to the star-studded April 6th book launch party. Just email firstname.lastname@example.org and tell us why you’re interested in meeting Alex, Simon and the rest of the gang.”
As it happens, last night’s party was held in the lobby of the Chandler Hotel where Simon is manager, and the only Housewife who showed up was Ramona Singer. It was an intimate, low-key affair — populated by the couple’s friends — making it a marked departure from the balls-out, swag-filled 2009 party the couple threw in honor of getting a book proposal.
Other books by Housewives have been greeted with bigger fanfare, if not success: Bethenny Frankel’s The Skinnygirl Dish is a bestseller, LuAnn de Lessep’s Class With the Countess got tons of press — it helped that she was going through a public divorce at the time — and Jill Zarin’s upcoming memoir Secrets Of A Jewish Mother: Real Advice, Real Stories, Real Love is sure to garner attention upon its release April 15, if Jill has anything to do with it.
We’re sure Jill has The View on speed-dial and the Plaza booked or something.
Maybe she has a better publisher?