File this under “clever marketing schemes” — USA is emblazoning those clear plastic clothes cover thingies you get at the dry cleaners with an ad campaign for White Collar. So now when you pick up your dry cleaning, Matt Bomer‘s piercing blue eyes will stare up at you, along with the tagline “White collars never looked so good.”
While the whiteness of your collar will probably depend on the skill of your dry cleaner, we’re pretty sure overlaying Matt’s face on top anything would up the attractiveness factor tenfold.
So will you take the bait? Is this PR campaign enough to get you to watch White Collar?
hat tip: Michael Ausiello’s Twitter